Please continue to support the fight against breast cancer.
Em and Lib
Hanes® has announced an expansion of its partnership with Susan G. Komen for the Cure®, which has designated Hanes as the Official T-shirt of the Susan G. Komen Race for the Cure® Series. Hanes T-shirts will be provided to the 1.5 million people expected to participate in the race series.
Hanes will also reprise its role as the Official Apparel Sponsor of Passionately Pink for the Cure®, a fundraising program created by Komen to inspire breast cancer advocacy and honor those affected by the disease. As part of this partnership, Hanes is proud to enlist actress Melina Kanakaredes, star of the television show “CSI:NY ” who will lead the Passionately Pink for the Cure mission and has designed three Hanes T-shirts to help fight breast cancer. Hanes will make a total cash and in-kind contribution of $500,000 to Komen in 2010.
In 2009, Komen made grants to more than 1,900 community organizations and provided funding for approximately 500,000 breast cancer screenings. Komen also provided $60 million for research in 2009, part of an overall $500 million investment in research since Komen was founded.
For the second year, Hanes will offer a special “pink collection” of panties, bras, socks, and graphic tees – including three T-shirts exclusively designed by Melina Kanakaredes. Select items from the The Hanes® “pink collection” have already begun rolling out in stores, including Hanes socks available at Walmart . This fall, the entire collection including Kanakaredes’ tees will be available on Hanes.com and in select stores.
Hanes® has also refreshed its campaign Web site, www.hanespink.com, which features highly interactive elements designed by the Night Agency of New York City to encourage others to join the mission for breast cancer awareness. Starting today, visitors to the site will have the ability to create their own T-shirt design, invite friends to join the mission and interact with digital applications, including customized Facebook® messages.